Thanks to EnjoyMyMedia, the communication and merchandising power of subscription (cable) TV is no longer limited to a handful of very large media companies. Now, any size business in any industry can enjoy the same proven abilities to reach, target, track and sell specific audiences of one to millions. EnjoyMyMedia, however, actually goes cable TV one better because it also leverages its state of the art Internet technology to deliver true multimedia communication: not just video, but also music, audio/podcasts, documents, in fact, any digital file no matter how large or where they're stored (on local PCs or on the Net).!
Reach Out & Touch Them ... Continuously
Though you've spent considerable time and money to acquire your Web site visitor / prospect / customer it has been very difficult until now to recoup that expense during their initial, single visit. Before EnjoyMyMedia, you could hope they remember to visit your site again or decide to spend more money to try to get them to return. If they subscribe to one of your EnjoyMyMedia channels, however, you have a way to continue to communicate and merchandise to them even if they never visit your site again.
Instead, your channel and its media automatically comes to them at their preferred locations such as My Yahoo, iGoogle, My AOL, Internet browsers, Microsoft Vista’s Sidebar, smart phones, Nintendo's Wii, Facebook or any other RSS-compliant system. The act of simply saving a file into a Netcast folder now allows your media appear on your customer's My Yahoo or iGoogle page (see Receiver examples), a page they read many times every single day. EnjoyMyMedia creates a direct pipeline to some of the most frequently visited pages online!
Also, because EnjoyMyMedia communication is not email based (new media simply shows up at the top of a channel's listings) you do not have to worry about annoying subscribers by emailing too much or too often; nor will you have any spam filter problems. So go ahead, regularly drop files into Netcast folders to share your media and increase your company's & brand's mind-share and revenue.
What's In a Channel? Depends On Who You're Targeting
Because subscribing to a channel is free, easy (it only takes 3 clicks) and does not require any software installation everyone can do it. The real trick to getting people to subscribe, therefore, is the media in the channel: is the content interesting, informative, amusing, entertaining, timely or rewarding enough for them to subscribe.
So while EnjoyMyMedia makes it easy to "reach out", how and with what you "touch them" is up to you. But EnjoyMyMedia makes this easier too because you can share pretty much anything: multimedia video or audio, Word, Acrobat, Excel or Powerpoint documents, scans of paper documents, email, zip files, even executables. You can even embed or link to content on other Web sites (such as Wikipedia information or YouTube videos)!
Rather than sending everything individually, however, EnjoyMyMedia allows you to create Channels designed for the audience you are targetting. Your channels can be organized by interest, topic, event or any other way you'd like. Since there are no limits to the number of channels you can Netcast, nor how many or few subscribers each channel has, you can make the contents of each channel as targeted and relevant to a particular audience, large or small, as you desire. And the ability to create a Network of these channels ensures consistent branding, look & feel with minimal effort. The ability to precisely target channels is one of EnjoyMyMedia's most powerful features.
As you can see from this example, the best content for a channel is a function of who you are trying to attract: there is no single, "correct" way to carve up your market into different channels. The beauty of EnjoyMyMedia's simplicity is that, regardless of the carving scheme you employ, it is incredibly easy to implement in EnjoyMyMedia. In fact, you don't need to do anything in EnjoyMyMedia itself; all you need do is organize the folders & files on your PC to reflect the scheme you've chosen and then "tell" the EnjoyMyMedia Transmitter to Netcast those folders (see how it works).
Channel's Ratings Track Usage in Detail
Just like a television network, some of your media will be more popular than others. Ratings allows you to monitor and track the popularity of your media with your Subscribers so you can learn what has been viewed and commented upon and by whom. It even allows you to see what each subscriber has specifically viewed and commented::
Channels are Effective Selling & Brand-Building Tools
For all the reasons above, EnjoyMyMedia channels are a unique and effective way to sell. No other system is so simple to use while delivering live, targeted multi-media to specific, trackable audiences at the online locations they visit every day. EnjoyMyMedia channels are also a great way to build trust in your brand, by, for example, Netcasting Channels containing helpful info, tips and tricks, links to web-based resources, etc. The good will you generate by doing so, will come back to you many times over when you also include items for sale in these channels.
And Because EnjoyMyMedia channels are free and opt-in, only contain media of interest to their subscribers and are incredibly convenient and simple to use, EnjoyMyMedia will enhance your customer's overall experience with and impressions of your company. This of course leads to the most powerful way to grow a business: word of mouth. In addition, EnjoyMyMedia can actually make word of mouth concrete: subscribers can not only talk to their friends about your company & products, they can actually forward your media to them (where it continues to market & sell). With EnjoyMyMedia you not only get Netcasting channels but viral sales channels too.
Learn more:
Netcasting is powerful yet simple
Video Tours & Tutorials:
EnjoyMyMedia overview: In 3 minutes you'll see how easy EnjoyMyMedia is to use.
Subscriber tour: In 2 minutes you'll see how simple it is for people to subscribe to your channels.
Netcaster tour: In 4 minutes you'll understand how easy it is to Netcast channels to your users and customers.
Subscriber tutorial: A 3 minute, step-by-step tutorial on how to subscribe to an EnjoyMyMedia channel.
Netcaster tutorial: A 7 minute, step-by-step tutorial proves how simple it is to Netcast EnjoyMyMedia channels.